Fragrance Project: The Brand

After carefully considering insights from primary and secondary research, as well as surveys and consumer needs we have created a brand that we believe is unique and new to the fragrance market.

Our brand is B1 Fragrance. We are a brand based on the fundamentals of fragrance and innovation within fragrance. Our story we tell through our fragrance is one of science and it's importance, portraying science and technology in a positive way. Our unique selling point of our product is that it is a fragrance that transitions from day time to night time, releasing various scent notes throughout the day. It is the perfect product for those with a busy lifestyle, as there is no need to reapply the scent throughout the day, carrier your scent with you, or change scents to change up a look. Our aim is to make life easier for our consumer through science and new technology. The fragrance industry is one with a heavy focus on tradition and history, however, with our brand we aim to challenge that and turn it into one of the future and innovation.

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