Fragrance Project: The Video
- Hannah Allport
- May 9, 2017
- 2 min read
As part of the fragrance project we were asked to make a promotional video, reflecting the print advert, to be played on a platform of our choice. We chose to make a video for social media platforms, such as Instagram, encouraging consumers to share their busy days and a day in the life of the consumer. We chose to do this to bring out a personal connection between the brand and consumer that may have been lost through our storytelling of science and the fundamentals of fragrance. We approached the promotional video slightly differently by creating a video that shows the consumer promoting the product rather than the brand. This was our vision, to create a trustworthy brand, which we felt would be shown and believed by a potential consumer if promoted by users of the product rather than the brand.
Our video follows a day in the life of our potential consumer in many situations throughout the day transitioning into the evening: on her commute to work; at work; and getting drinks with friends after work. Some social media posts of her sharing her #MyB1Day are also featured in the video encouraging others to do the same, creating awareness and a trending hashtag. We chose to use Instagram because we felt that this was the most likely platform our consumer would use to share her day and create a bank of images reflecting her lifestyle. We chose to use a hashtag so that if people were interested in how our product may suit their lifestyle, they could look up the hashtag and either be inspired by the lifestyle of the consumer or see how the images portray their lifestyle and connect with the brand.
Here are some stills from our video:
Comments